The agency produced an
innovative ‘hybrid’ solution to the company’s brief for a digital online
catalogue, providing concepts for both interactive and download options within
the budget, along with some pro-active new ideas such as a board game style
event calendar for distributors.
Tregartha Dinnie was
originally asked to present for printed catalogue work, in which it has
established a specialist reputation with work for the likes of Tesco, Argos and
MandmDirect, and the invitation to pitch was a result of this speculative
meeting.
Agency Managing Director
Lester Dinnie commented “This account is a global blue-chip brand which we are
very proud to be working for – it’s a real bonus for the agency team that the
product range consists of toys and games. We are all reverting to our childhood
in anticipation!”
